The Silver Protege Program is a comprehensive course designed to equip salespeople with the skills and mindset needed to excel in prospecting, lead generation, appointment setting, objection handling, goal setting, building rapport, and closing deals. Led by experienced sales expert Eric Lofholm, this program provides proven techniques and strategies that will immediately impact your sales results. Prospecting is the lifeblood of any salesperson, and this course focuses on effective prospecting techniques that will boost your sales. Eric shares his own experiences and successful lead-generation ideas that have helped him build a substantial database of over 50,000 leads. You will learn best practices, mindset shifts, and Eric's #1 lead generation strategy to generate hundreds or even thousands of additional leads. Appointment setting is a critical skill for sales professionals, and Eric Lofholm, with his 25 years of experience, shares his best practices for keeping your calendar filled with appointments. You will learn proven techniques and mindset strategies that will enable you to book more appointments and increase your chances of closing deals. Referral generation is another key aspect covered in this course. Eric teaches you the three ways to elevate your results with referrals: inner game, outer game, and action. You will discover how to continuously improve your referral skills and leverage various resources to maximize your referral opportunities. Sales scripting is an invaluable tool for sales professionals, and this course teaches you how to predictably increase your results with sales scripting. Eric guides you through the process of carefully crafting and practicing sales scripts, providing you with a learned skill that can greatly enhance your close rates and sales effectiveness. Building trust and rapport with prospects is essential for successful sales presentations. Eric shares numerous techniques to accelerate the building of rapport and leverage it to create trust. You will learn how to create a receptive atmosphere that increases the prospect's openness to your offerings. Handling objections is a critical skill for closing sales, and Eric Lofholm, with his extensive experience, shares his best objection handling ideas and strategies. By watching this course, you will gain specific techniques, scripts, and a master's mindset to effectively address common objections and significantly increase your sales. Goal setting is emphasized as a crucial personal development strategy for sales professionals. Eric shares his best goal setting ideas derived from studying success and business legends like Tony Robbins, Brian Tracy, Zig Ziglar, and others. By improving your goal setting skills, you will enhance your sales performance and achieve greater success. To become an exceptional closer, you need to develop the mindset of a champion. Eric teaches you how to be your own cheerleader, overcome limiting beliefs, and achieve the success you dream of. This course empowers you to excel in sales, whether in business or personal interactions, by instilling confidence, self-esteem, and a winning mindset. In the "How to Close" section, Eric Lofholm presents a 3-step process to make you a better closer. You will learn about sales models, sales mountains, and the importance of scripting in achieving higher closing ratios. By understanding and implementing these techniques, you will improve your closing skills and drive more sales. By enrolling in the Silver Protege Program, you gain access to a wealth of practical knowledge and strategies that can be immediately applied to your sales efforts. Each concept you learn will stay with you throughout your career, enabling you to generate more leads, book more appointments, handle objections effectively, set and achieve goals, build trust and rapport, and close more deals with confidence and success.

The course is designed to teach the art of using storytelling and objection handling in sales presentations to improve persuasiveness and ultimately boost sales results. Here's a summary of key points from the course: Storytelling in Sales: 1. Storytelling is a powerful persuasive and communication tool in sales. 2. Personal and client success stories should be strategically incorporated into sales presentations to connect emotionally with prospects and overcome objections. 3. Stories can showcase benefits, address objections before they arise, and act as "invisible selling." 4. The course instructs how to script out stories, practice them, and make them a part of regular communication. 5. Students are reminded to always tell true stories and maintain honesty and integrity in sales. Objection Handling: 1. Being able to overcome objections is crucial for closing sales, especially after significant effort has gone into prospecting and presenting. 2. Common objections include concerns about price, time, talking with a spouse, or needing more information. 3. Identifying the 7-12 common objections typical in any industry is important for creating targeted responses. 4. Various techniques for handling objections are taught, including the use of scripts, questions, stories, problem-solving, and reducing perceived risk. 5. The course suggests creating a binder or document folder labeled "Objections" to organize and refer to the designed scripts. Writing Sales Scripts: 1. Writing effective sales scripts is a critical skill that should be approached with discipline. 2. Sales scripts can be stored in a structured way on the computer for ease of access and reference. 3. Solutions like recording and repeatedly listening to scripts are recommended for mastery. 4. The course often suggests using the power of silence in sales – asking a question and pausing to let the prospect respond. Exercises and Assignments: - Listeners are prompted to write their own story scripts based on the techniques discussed, share them, and incorporate them into their presentations. - Assignments include developing scripted responses to common objections, aiming for several responses per objection. Throughout the course, the instructor emphasizes the need for preparation, the importance of believing in one's product, and being able to deliver the right words at the right time. The course aims to instill confidence in sales professionals, enhancing their ability to persuade and eventually making them more successful in their roles.

This is a four lesson course with Eric Lofholm focused on developing an intentional morning routine. He emphasizes the potential positive impact of a carefully designed morning routine on personal perception and daily outlook. During his talk, he invites listeners to recognize their own value, questioning any negative beliefs about themselves. He shares personal experiences, including past negative self-perception influenced by others and how changing the inputs into one's mind can alter one's view of oneself.

21 Closing Tips offers a comprehensive exploration of closing sales effectively. Eric shares his journey, starting as the lowest-performing salesperson who struggled to meet quotas. With a solid intention to improve, he sought guidance from his mentor, Dr. Donald Boyne, who taught him powerful closing systems. Through diligent practice, Eric achieved remarkable results, surpassing his quota and becoming the top producer. The course emphasizes the importance of creating an intention to improve closing skills. It promises to provide practical strategies, objection-handling techniques, rapport-building methods, and more. Participants will engage in practical exercises, receive actionable insights, and learn from real-life examples. Eric's goal is to empower participants to unlock their full sales potential and experience a significant transformation in their closing abilities.

The "Goal Setting" module emphasizes the importance and benefits of effective goal setting. The presenter, Eric Lofholm, asserts that goal setting is a vital skill for achieving desired results. He highlights the abundance of resources available on goal setting, including YouTube videos, books, and podcasts. Eric shares a personal experience from a seminar with Brian Tracy, where he learned that goal setting is not just about having a dream with a deadline but is a process. This led him to study various goal-setting processes and create his own 10-step goal-setting process, which includes brainstorming, defining specific and measurable goals, understanding the reasons behind the goals, and taking action.

The course provided was centered around personal growth and self-improvement with a focus on transforming personal stories and beliefs to create a more positive future. Here's a summary of the main points covered: 1. **Understanding Personal Stories**: The instructor (Eric) emphasized the impact of the internal narratives or "stories" we tell ourselves on the quality of our lives. Participants were encouraged to analyze their current stories, especially around money, health, relationships, and self-image. 2. **Changing Negative Stories**: Eric discussed how negative stories, such as "I'm not good with money," lead to adverse outcomes. He highlighted the importance of being aware of these stories to change them. 3. **Self-Analysis and Transformation**: The participants were guided to observe their thought patterns and analyze how these influence their current life circumstances. Eric shared personal examples, like changing his story around company retention from negative to positive. 4. **Intention vs. Goal Setting**: Eric pointed out the power of intention over simply setting goals without the resolve to achieve them. He explored the idea that intention drives action, leading to more meaningful change. 5. **Writing to Reshape Reality**: Participants were asked to write down their current stories and then actively change them into past tense before crafting new, positive stories for the future. 6. **Team Teaching with Jermaine**: Jermaine co-taught the session, providing his insights into storytelling and personal growth, along with actionable steps for rewriting one's story. 7. **Interactive Writing Exercises**: Jermaine led a series of writing exercises for the participants. They were tasked with identifying stories from different genres and then applying the concept to their personal lives, considering how they wanted their stories to evolve. 8. **Breathing and Acceptance**: Jermaine introduced techniques involving deep breathing and acceptance as ways to lower anxiety and tension, allowing for a more positive envisioning of the future. 9. **Drawing Visualization**: Participants were also encouraged to draw visual representations of areas in their lives that cause stress, then envision how acceptance and a positive outlook could transform those areas. 10. **Commitment to Action**: The course concluded with participants sharing their takeaways and committing to actions that would lead them towards their newly created futures. Overall, the course was designed to be interactive, introspective, and transformative, focusing on the premise that changing the stories we tell ourselves about our capabilities and lives can lead to significant positive changes.

The goal of this virtual class is for you to produce a 21 Ways style, book, or the book style of your choice in ONE day and to publish your book on Amazon in Kindle and paperback within 30 days!

This module on time management emphasizes the importance of studying and applying best practices in time management to improve productivity. The presenter, Eric Lofholm, shares his journey of adopting time management tools like online calendars and leveraging technology for scheduling appointments, highlighting the transformation from resistance to embracing new methods. He emphasizes that time management is a learned skill, involving a combination of inner game (mindset), outer game (techniques), and action. Key strategies include planning your day in writing before it starts, based on Alec Mackenzie's recommendation in "The Time Trap," and prioritizing tasks by applying the 80/20 rule. Additionally, the concept of "infinite time" is introduced, focusing on results per hour rather than minutes per hour, and leveraging networks and content creation for efficiency. The module stresses the importance of staying in the learning conversation and continuously improving time management skills.

Appointment setting is one of the most important skill sets for a salesperson to learn and ultimately master. Eric Lofholm has been setting appointments since 1996. Eric began as an appointment setter for motivational superstar Tony Robbins. He was then promoted to manage the appointment setting department. In 1999 Eric started his own sales training company and was responsible for booking all his appointments. In this course Eric shares his best practices he has used to keep his calendar filled with appointments for over 20 years. He will reveal his mindset as well as his best ideas about appointment setting. After completing this course, you will have ideas you can immediately use to book more appointments. You will have these skills for life.

Learn how to create unlimited leads for your business. Eric will share with you his powerful and proven strategies for creating leads. First we will cover lead generation best practices to generate hundreds or even thousands of additional leads. Next you will earn the mindset of a superstar lead generator. And finally Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him.